“IWD is great support for our cross merchandising projects (fashion & watch). The team has adapted very quickly to our core values and brand specifics. She was able to offer a tailor-made and scalable solution: the NETWORK platform.”
TIPHAINE HORVILLEUR / Europe Visual Merchandising & Experience Manager for Watches & Fine JewelrY / CHANEL /
NETWORK
Challenge
GLOBAL VISION AND REACTIVITY
Get an instant and worldwide visibility on the store activity.
Share best practices with field teams.
Sort and organize in-store pictures by point of sale, design concept, product category.
Solution
NETWORK IS REINVENTING TEAM WORK
In-store VM teams are answering surveys, uploading photos of the displays and store environment. Thanks to the smart tagging system, it’s super quick to retrieve merchandising layouts by product category or per store. They we just need to:
/ Forward maintenance issues to other departments at CHANEL (marketing, studio…)
/ Target and share best practices thanks to the flag feature.
