IWD x CHARLES & KEITH

While CHARLES & KEITH was creating in-store guidelines, they weren’t quite satisfied with the documents they were sending to the field. The team was looking for a way to elaborate store recommendations that met the brand’s quality standards. They also wanted to send guidelines out more seamlessly to the field. On top of having esthetically pleasing guidelines, they wanted to highlight product launches and store openings easily to the field. It is with these challenges that the CHARLES & KEITH challenged IWD to improve its merchandising cycle.

When adopting IWD, CHARLES & KEITH used an array of features that boosted their Visual Merchandising and Sales workflows. 3D users created global guidelines for all seasonal and capsule collection launches to showcase realistic product displays and fixture setup. Adapting those to local markets by taking into account local specificities and making life-like 3D store renderings saved the team 100% of traveling time to actual locations! The ease of the tool even enabled the brand to create guidelines for even the smallest of events.
Utilizing IWD’s store monitoring feature with weekly surveys permitted the VM to see the quality of the in-store implementations without even leaving the office. The field team uploads pictures to be approved or receives feedback on how to improve the setup. Once a month, the regional VM selects pictures of best practices and shares them with management. CHARLES & KEITH was able to bring its team closer together and improve clarity in workflows and accomplished projects, all thanks to IWD.