Why Visual Merchandising Theory Is So Important
05 February 2026
How to Make Planograms That Maximize Store Sales?
Build 2D/3D planograms in 1 day instead of 7
Adopt a user-friendly planogram software with robust 2D and 3D rendering capabilities. Convert passers-by into customers and increase sales thanks to a developed merchandising strategy supported by comprehensive store guidelines.
Start creating stores right away
Design entire points of sale or create individual fixtures to plan stores. IWD provides the perfect digital tools to build retail environments and showcase brand assets for all types of industries including Fashion, Beauty, Luxury, Home and Deco, Consumer goods, and more.
Worldwide assets in one online platform
Customized online catalog
Create 2D or 3D mockups
User-friendly drag & drop interface
Optimize shelf space and stay efficient
Create your brand book with merchandising rules. Include best practices and recommendations on how to optimize shelf space and put the right products in the right place.
Accurate in-store execution instructions
Guideline Exports (HTML, .csv, etc.)
Develop localized assortment plans
Consolidate and adapt brand guidelines to fit with local market assortments and encourage creativity from your teams all over the world. Create the ultimate shopping experience.
Make your guidelines available for users to adapt with local needs
Access local product catalogs and store listings
Seamless communication between headquarters and field
Check guideline implementations
Kym Midanek
“After learning the program with the support of the training team I found it easy to use and helpful in my role. The program allowed for more accuracy and realistic views of the store layout and can be shared with staff to easily make merchandising changes."
Regional Visual Merchandiser
Patagonia
Discover our Saas platform that helps brandsmanage their merchandising cycle
Create
Execute
Analyze
Create
PLAN AND CREATE PLANOGRAMS
Create visual merchandising guidelines online in 2D & 3D quickly and easily, and send them automatically throughout your distribution network.
Execute
EXECUTE IN-STORE DIRECTIVES
Seamlessly collaborate between your head office and the field. Ensure stores appear and perform the way you intend them to.
Analyze
Analyse Store Performance
Analyze integrated data to enhance retail operations, optimize store performances, and plan for your next merchandising cycle.
