TRUSTED BY 500+ BRANDS
No more Illustrator chaos
Manual files and endless versions create friction and errors. Centralize planograms in a single editable environment where updates are easy, traceable, and always up to date.
Format-specific guidelines
A single layout rarely fits every store. Adapt guidelines by store format while preserving a consistent merchandising strategy across the network.
from 80% of my time to 25%
"Time spent doing planograms has dropped dramatically, from 80% of my time to 25% and making updates are quick and easy to do. Other countries in the business have taken an interest and would like to implement it in their countries too."
From Excel to Visual Performance
"The impact on workflow speed has been significant, especially considering the balance between hours worked, the final result, and the speed of implementing changes and updates."
More Directives, Less Time
"Virtual merchandising boosted productivity from 11 to 57 directives per month."
Drag & drop 2D and 3D tools
Designing planograms shouldn’t require technical skills or complex workflows. Visual 2D and 3D tools let teams build accurate store layouts quickly, while staying focused on merchandising intent rather than tool constraints.
Templates save hours
Rebuilding layouts from scratch slows teams down and limits scalability. Reuse proven templates across campaigns, formats, and markets to dramatically reduce production time and focus on optimization instead of repetition.
Easy, Accurate Store Layout Planning
"Realistic layouts, easy collaboration, and faster merchandising updates across teams."
From Excel to Visual Performance
"Simplified merchandising improves execution, staff efficiency, and sales impact in key categories."
Layout Editor
Create precise 2D planograms
Fixture editor
Match real store conditions
Visual Scene Builder
Customize branded store environments
3D Space Builder
Build store layouts without CAD
3D Merch Designer
Design advanced 3D merchandising
3D Fixture Logic
Simulate realistic fixture behavior
3D Render Perfect
Generate high-quality realistic renders
Collection Import
New from IWD
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