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IWD x THE NORTH FACE

The North Face beautifies its merchandising guidelines thanks to IWD

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CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

Before adopting IWD’s retail software in June 2015, The North Face sent store merchandising guidelines made with Illustrator and Photoshop. They took many hours to make because the information such as product image and SKU number had to be retrieved from multiple locations and placed correctly.
The brand was looking for a tool to create comprehensive and easy-to-understand visual merchandising guidelines for all stores. They were also looking to follow up with stores and see recommendations come to life.

THE NORTH FACE

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IWD’s solutions have been amazing in creating visual merchandising guidelines for our stores. Plus, I love being able to see photos from the stores of the actual merchandising. Great to see our vision come to life.

Lily Alegria

MERCHANDISE – VISUAL PRESENTATION MANAGER

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CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

SOLUTION

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

Using IWD’s tools to create directives for stores to easily execute saved both the visual merchandising team and the sales team a lot of time. In addition, the field teams were able to send qualitative information back to the office by answering store surveys and sharing photos of each floor set.

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

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