IWD x MOLTON BROWN
How Molton Brown decided to digitize its merchandising process?
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
CHALLENGE
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
Before implementing the IWD software, Molton Brown Teams used to create all planograms and visual proposals on Photoshop. "It was often time-consuming, inaccurate and unprofessional. Our stores and partners had to use generic planograms and apply them to their own space, which left room for local interpretation causing compliance and governance issues."
Teams also had to physically carry out all leadership sign-offs either in their small mock shop in head office or in one of the central London stores. "As you can imagine, this was an inconvenient and costly process."
MOLTON BROWN
Many of our Molton Brown team members have provided great feedback on the output of the software and have dubbed it a ‘game changer’.
Jessica Terry
Senior Manager Visual Merchandising & Store Design
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
SOLUTION
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
During setting up IWD
"It was a large job to set up the IWD software, as we have a vast and varied catalogue of products, graphics, props and fixtures. Thankfully, the IWD team provided exceptional training and took the time to carefully guide us through the entire process. Overall, the IWD team were more than happy to respond to our business needs and helped us solve complicated requests."
Throughout the set up, Molton Brown learned a lot about their own catalog. During integration they clearly realised what best practices they needed to develop, such as naming and code conventions within the database. One member of the team is now a super user who manages the software and guides the rest of the team.
SINCE LAUNCHING THE SOFTWARE
Since launching, they can now create bespoke planograms for all standalone and new international stores. This process has improved compliance and has been more efficient in terms of training. "We can now take store managers through each space in a virtual walkthrough on Microsoft Teams, which has improved time-management and reduced travel costs."
They are also using the 3D tool to improve partner buy-in for new spaces and new store concepts, which has cohesively brought together our Store Design and Visual Merchandising teams.
"Implementing the software also coincided with the increase of remote working during the Covid 19 pandemic. The software has therefore been beneficial for the business as we can create a ‘Virtual Mock Shop’ to remotely sign off merchandising strategies and graphic executions. Plus, we use this tool for internal sell-in of NPD and corresponding merchandising strategies, as well as Senior Leadership updates."
"Many of our Molton Brown team members have provided great feedback on the output of the software and have dubbed it a ‘game changer’. In the future, we look forward to using the data analysis function to visually show how are planograms are driving sales and to influence range planning."
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
