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Loved by Stores,
Designed to optimize
Visual MerchandisingDiscover how Visual Merchandising with IWD can be a breeze. Our end-to-end SaaS platform is your go-to partner for all things retail execution.
Create guidelines, share them, and collaborate seamlessly with your store teams—suitable for every business environment.
Here are some pro tips and expert insights.
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Master VM guidelines: optimize shelf space and brand consistency
“The turnover of a well-merchandised store is 30% higher compared to a non-merchandised one. When the store is merchandised but lacks compliance with the latest guidelines, the difference is about 15%.” This highlights the power of effective visual merchandising.
By using Planogram Software, you can streamline the creation of guidelines, optimize shelf space, and ensure consistency across all locations.
Spend less time on manual tasks and more on crafting a compelling in-store experience that drives sales and enhances brand identity. With efficient processes in place, your floorset season can truly shine.
Quick take
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Powerful Planograms: The Art of Design, the Science of Product Placement
Planograms are a powerful tool in visual merchandising, helping retailers create compelling displays and optimize every inch of their store space. They blend the art of design with the science of product placement, ensuring that every item is positioned for maximum impact. By using planograms, retailers can test various layouts, maintain brand consistency, and improve customer experiences—all while driving higher sales. Mastering planograms is key to taking your retail strategy to the next level.
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5 golden rules of visual merchandising according to experts
We asked visual merchandising experts to share their golden rules for crafting unforgettable retail experiences for this new era of fashion consumption.We asked visual merchandising experts to share their golden rules for crafting unforgettable retail experiences for this new era of fashion consumption.
1. Consumer engagement opportunities start through the looking glass
2. Brand Storytelling won't happen without a mart layout
3. Product placement and store styling should align with your customer's shopping needs
4. Lighting is important, but lack of it, is too
5. Accepting last-minute changes is part of the visual merchandising journey
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How to Make Planograms That Maximize Store Sales?
Build planograms in 1 day instead of 7. Adopt a user-friendly planogram software with robust 2D and 3D rendering capabilities.
Build planograms in 1 day instead of 7. Adopt a user-friendly planogram software with robust 2D and 3D rendering capabilities. Convert passers-by into customers and increase sales thanks to a developed merchandising strategy supported by comprehensive store guidelines.
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