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IWD X JOE FRESH

_______ JOE FRESH INFUSES MORE COMPLIANCE AND CONFIDENCE INTO THEIR VISUAL MERCHANDISING

 

Joe Fresh is one of Canada's leading fashion brands with 1,450 retail locations around the country. Adopting IWD’s solutions has allowed the brand to save time, money, and work more efficiently as a team whether it be in the office or in stores. The company uses both store planning and store monitoring software to have full control of their merchandising cycle. After a few years of working with the tool and optimizing workflows, Joe Fresh users discussed their experience and gains they’ve seen with us.

FROM CREATING THE DIRECTIVES

The entire Visual Merchandising team at Joe Fresh has adopted IWD’s store planning software. Visualizing the store in 3D months before setting it in store has allowed the team to make better strategic decisions regarding products, merchandising, and stores. Being able to multiply the number of guidelines sent out to stores has ensured branding accuracy and workflow efficiency throughout their merchandising cycle.

...TO VERYFYING THEIR IN-STORE EXECUTION

Nicole and Tom explain the many benefits the store teams and office teams alike have seen since monitoring stores. Communicating and receiving clear guidelines from headquarters reduces the amount of time setting up, in order to focus on customer relations. Fostering an exceptional in-store experience allows Joe Fresh to be different in a very competitive apparel market.

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

Fashion, Apparel, and Sportswear

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