Lancôme Store Retail Merchandising
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“Thanks to IWD we took a 10-year leap forward in the professionalization of our sell-out forces and perfumery field sales.
A field where strong competition forces us to measure our exhibition quality every quarter.”

PAOLO GALIMBERTI / RETAIL DIRECTOR AT L’ORÉAL DIV. LUXE ITALIA AND RETAIL OPERATION DIRECTOR AT L’ORÉAL ITALIA

NETWORK

Challenge

REDUCE THE NUMBER OF TASKS

The objective has been to reduce the number of redundant emails and pictures and to create a unique repository where sales force can retrieve all the information of our brands.

Solution

NETWORK, a POWERFUL NEGOTIATIONS TOOL

For several years, IWD solution has been the most powerful negotiating weapon to gain SOS where it is not expressed according to our SOM.
Last but not least, IWD library enables us to share the display quality, update it with new product launches and compare thousands and thousands of real time photos from our POS.

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Network

chanel

“IWD team has adapted very quickly to our core values and brand specifics.”

Display

dior

“A very nice and agile team who is attentive to market evolution & trends.”

Network

The North Face Success Story Retail Planogram

“I love being able to see photos from the stores of the actual merchandising.”

Display

vans

“DISPLAY maintains consistency across all of our stores.”

Logo Charles & Keith

“98% timely launch of seasonal directives.”

Network

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“NETWORK is proving to be a remarkable tool to capture, store and display.”

Display

Benefit Success Story Retail Planogram

“IWD Display 2D simplified our everyday work life.”

Display

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“This collaborative tool saved us precious time.”