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“DISPLAY has been supporting Filorga’s growth since the project launch in 2013.
This collaborative tool saved us precious time.”

Gersende Debauge / Trade marketing International Director, Filorga group

DISPLAY

Challenge

The pharmacy network is highly competitive with non-standard points of sale, where brands don’t have a dedicated sales force.

It is a challenge for Kerk Group to better guide and assist the end consumer in this highly competitive environment with very unique configurations in each pharmacy.
It’s crucial to be able to create merchandising guidelines quickly and to share them seamlessly.

Solution

Thanks to DISPLAY, we provide our markets with a unique and centralized database for all Filorga brands.
Our planograms are quickly built and our markets can adapt them in a blink of an eye.
The different export documents (Excel, PDF) help us to share our merchandising guidelines a simple and structured way.

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