“98% timely launch of seasonal directives.”
JOYCE LI / VISUAL MERCHANDISING MANAGER
DISPLAY & NETWORK
Challenge
BEING MORE EFFECTIVE & ACCURATE
Create 2D planograms and 3D scenes with one unique support.
Ease communication for new launches and new openings.
Facilitate workflows of information between headquarter and field.
Solution
DISPLAY & NETWORK
With DISPLAY & NETWORK, we are able to disseminate our guidelines effectively and accurately via an all-encompassing platform.
The ease of DISPLAY tools enable us to create unique guidelines even for minor events. By sending a colleague our 3D guidelines, it saves us 100% of traveling time to the actual location.
Our team is using the 3D Display to create Global guidelines for all the seasonal and capsule collection launches and showcase realistic displays of the products and props on the fixtures (backwall and island fixture).
We easily adapt the guidelines to the local markets, taking into account local specificities.
NETWORK is effective in monitoring the quality of display from the different markets across the entire system.
Teams are publishing weekly surveys to be answered by the in-store teams to ensure the correct VM implementation in stores. The uploaded pictures are reviewed by the VM in charge that will provide feedback and approved the pictures. Once a month, the regional VM select some best-practiced pictures to share them with management team
Overall, IWD has helped us become more organized and brought our retail network closer to the headquarters.
