Innovative Solutions for Merchandising & Retail

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The Displayer, the best visual merchandising software for planograms

Interactive visual merchandising software to create and manage 2D planograms and 3D guidelines.

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Retail Network, cloud-based platform to organize stores merchandising

A point-of-sale cloud-based retail platform software to collaborate between the office and the field.

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servicesIWD has been assisting brands with database management, store planning & layouts, presentations & implementations.

IWD services: integrating catalogs

IWD services: organizing databases

IWD services: creating planograms

IWD services: building 3D scenes
Building3D scenes

IWD services: producing animated videos
ProducingAnimated videos

IWD services: producing merchandising books
ProducingMerchandising books

About Us

IWD is the leading SaaS
(Software-as-a-Service) company, providing products & services for retail brands worldwide.

The IWD team is composed of 30 creative minds, which includes gifted developers, gorgeous coordinators and savvy businesspeople.

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IWD founder Gabriel Becker & Nicolas Martin

IWD was established in the early web 2.0 era with a mission to specialize in interactive technology.

IWD is headquartered in Paris with a subsidiary office in New York City.

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IWD merchandising community around the world

Over the years, the IWD user community has has grown to more than 15,000 individuals working for almost 300 brands, in 13 different industries, based in more than 80 countries.

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IWD clients logos: Kiehl's, Esteelauder, Hermers, Godiva, Yves Saint Laurent, Parker IWD clients logos: Clarins, La Prairie, Lolita Lempicka, L'Oréal, Videotron, JTI, Lacoste, Burt's Bees IWD clients logos: Dior, Nutricia, Yves Rocher, Coty prestige, l'Oréal Paris, The Bodyshop, Jurlique IWD clients logos: Gemey Maybeline, Make up for ever, Nuxe, Perfume holding, Vertu, Salvatore Ferragamo IWD clients logos: L'Occitane, Ferrero, Acqua di Parma, Vans, Mulberry, Bvlgari, Ahava IWD clients logos: Caudalie, Euroitalia, Smart & co, Interparfums, Moët Hennessy, Imperial Tobacco, Billabong IWD clients logos: Guerlain, Baccarat, dr. Brandt, Sisley, Shiseido, Uriage, Redken IWD clients logos: Matrix, H2O+, Morgan, Cofinluxe, Havaianas, Collistar, Carita Décléor, Loewe IWD clients logos: Uniqlo, Van Cleef & Arpels, Monceau Fleurs, Kérastase, LVMH, Nocibé


The Displayer has allowed us to set up a decision-making platform where every actor of the company can retrieve, analyze, and act upon readily available market information. Our architects and designers work with it. Our retail buying and merchandising departments utilize the live sales data. The marketing department uses it to validate its strategies. The chain of information is clarified, and we don’t waste time. And what an easy online merchandising software to use!


A perfect merchandising software to exchange ideas with all partners and competitors.


The Displayer merchandising software is a modern, innovative and efficient way to bring consistency to any brand’s merchandising efforts. As a global brand, operating in 31 countries and in a multitude environment, we are able to easily bring consistency around the world. Now if the Displayer merchandising software could do the actual physical merchandising, then we really would be set! Kudos to the great team as well.


Displayer planogram software is incredibly user-friendly, and accurate for merchandising. Creating planograms has become a quick and easy task. The simplicity and efficiency of the Displayer, along with the proficiency of project managers, make it an absolute pleasure to work with .


Giving the best, producing high quality work, and always listening to client's needs–these are words to describe 's ways of working. The Displayer online merchandising software has become an essential tool, adapting to specific demands. Being able to share information in a reliable and trustworthy environment, is essential in an ever changing field.