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IWD x VANS

How Vans saved 70% of time when creating floorsets

Vans-Header-Page-Story
Vans-Header-Page-Story

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

 

When making floorsets, Visual Merchandisers at Vans had a very manual process of Photoshopping layered pictures of real stores with new product images to make guidelines. It would take them around 2 weeks to finalize guidelines before sending them to the field. They realized that to improve their merchandising workflow, they needed to reduce time creating guidelines and find a more flexible solution that would allow them to be agile and respond to change quickly.

 

VANS

Vans-Quote-Successsto

Using IWD to create floorsets and store directives has helped our team tremendously by saving us time, creating consistency across all communication, and providing detailed information to our stores.

Chelsea Boudreau

VISUAL MERCHANDISING MANAGER, VANS

Vans-Quote-Successsto

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

SOLUTION

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

With the IWD retail solutions, Vans now creates floorsets in 3 days instead of 2 weeks, which equals to 70% of time saved in creating their floorsets! The flexibility of the platform allowed the team to be agile and maintain consistency throughout all types of directives. The stores appreciated the new and easy-to-read documents that utilized both 2D and 3D renderings. Thanks to the detailed documents that showed the exact position for products, consistency across points of sale in the US increased.

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

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