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Merchandising That Proves Its ROI

Tie planograms to performance with visual analytics, sales overlays, and layout testing that optimize every square meter.

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From intuition to proof

Replace assumptions with measurable performance insights.

Clear performance visibility

Understand what works and where to act, at a glance.

Proven ROI for merchandising

Demonstrate the business impact of layout decisions.

TRUSTED BY 500+ BRANDS

loreal-1
Yves rocher
PUIG
NYX
Diptyque
Molton Brown
levis
Guerlain
Coty-2
loreal-1
Yves rocher
PUIG
NYX
Diptyque
Molton Brown
levis
Guerlain
Coty-2
loreal-1
Yves rocher
PUIG
NYX
Diptyque
Molton Brown
levis
Guerlain
Coty-2

From Visual Decisions to Proven Business Impact

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Sales connected to layouts

Your merchandising decisions shouldn’t live separately from performance.By overlaying sales data directly on planograms, teams understand how space, placement, and visibility actually drive in-store results.

Sales Data_VM suite
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Powered by heatmaps and A/B testing

Seeing performance shouldn’t require spreadsheets or guesswork. Heatmaps and layout testing make performance gaps visible at a glance and help teams compare scenarios before scaling decisions across the network.

HEATMAP_IWD_VMSUITE

"IWD allows us to objectively measure the quality and performance of our merchandising and support our decisions with data."
— Global Retail Team, L’Oréal Luxe
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Optimize assortments and layouts by store performance

Not all stores perform the same — and your layouts shouldn’t either. Analyze results by bay, category, or store type to adapt assortments and space allocation to real store behavior, not network averages.

Optimize store layout by store
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Prove ROI to leadership

Merchandising decisions need to stand up to scrutiny. Measure before-and-after impact and turn visual merchandising into clear, defensible results that leadership can understand and trust.

ROI_Smart Insights_IWD_VM Suite

Two Insights That Drive Better Merchandising Decisions

Group 1

Heatmap

asset vault

Sales data 2D

fast navigation

Guideline Statistics

With IWD Platform, customers experienced results such as

Linking layouts to sales data improves merchandising performance.

Up to 7% Sell-Out Uplift

Better space allocation increases productivity across bays and categories.

+5 to +10% Revenue per Linear Meter

Aligning layouts with demand improves stock rotation and availability.

–10 to –20%
Stockouts

New from IWD

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