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Merchandising That Proves Its ROI

Turn intuition into proof. Connect 2D or 3D layouts to sales data, visualize performance gaps, and measure before-and-after impact to transform visual merchandising into measurable store performance.

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From intuition to proof

Replace assumptions with measurable performance insights.

Clear performance visibility

Understand what works and where to act, at a glance.

Proven ROI for merchandising

Demonstrate the business impact of layout decisions.

TRUSTED BY 500+ BRANDS

loreal-1
Yves rocher
PUIG
NYX
Diptyque
Molton Brown
levis
Guerlain
Coty-2
loreal-1
Yves rocher
PUIG
NYX
Diptyque
Molton Brown
levis
Guerlain
Coty-2
loreal-1
Yves rocher
PUIG
NYX
Diptyque
Molton Brown
levis
Guerlain
Coty-2

From Visual Decisions to Proven Business Impact

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Sales connected to layouts

Merchandising decisions shouldn’t live separately from performance. By selecting a period, store, or market and overlaying sales data onto planograms, teams see how space and placement drive revenue per meter, sales velocity, and stock capacity alignment directly where decisions are made.
Heatmap Guideline statistics
2

Powered by heatmaps and A/B testing

Seeing performance shouldn’t require spreadsheets or guesswork. Heatmaps turn imported performance data into a clear visual layer on layouts, helping teams spot gaps between space allocation and sales contribution, and compare scenarios before rollout.
HEATMAP_IWD_VMSUITE

"IWD allows us to objectively measure the quality and performance of our merchandising and support our decisions with data."
— Global Retail Team, L’Oréal Luxe
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Optimize assortments and layouts by store performance

Not all stores perform the same — and layouts shouldn’t either. By analyzing performance by shelf, bay, or category, teams adapt assortments and space allocation based on fast- and slow-moving products and stock coverage, rather than relying on network averages.
Optimize store layout by store
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Prove ROI to leadership

Merchandising decisions need to stand up to scrutiny. Smart Insights helps teams prove that layouts are aligned with commercial strategy, supported by the right stock, and generating expected revenue. Re-analyzing the same layout over time makes results comparable, measurable, and defensible.
Prove ROI_RevenueMeter

Three Insights That Drive Better Merchandising Decisions

Heatmap

Heatmap

Sales Data 2D

Sales data 2D 3D

Guideline Statistics

Guideline Statistics

Explore All features

With the VM Suite, customers experienced results such as

Linking layouts to sales data improves merchandising performance.

Up to 7% Sell-Out Uplift

Better space allocation increases productivity across bays and categories.

+5 to +10% Revenue per Linear Meter

Aligning layouts with demand improves stock rotation and availability.

–10 to –20%
Stockouts

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