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Get your entire brand unified in one place

Bring clarity to your brand ecosystem. When assets and assortments are scattered across tools and markets, consistency breaks down. Centralize SKUs, visuals, and merchandising assets in one trusted source of truth to ensure accuracy, market relevance, and alignment across your retail network.

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ONE SOURCE OF TRUTH FOR EVERY MARKET

No more chasing files across drives or emails: everything stays updated, controlled, and easy to find.

COLLABORATE EASILY WITH YOUR TEAMS

Quickly duplicate and customize your assets by region or campaign.

SCALE YOUR VISUAL MERCHANDISING EFFORTS

Instant access to the right asset, at the right time, for the right team.

TRUSTED BY 500+ BRANDS

loreal-1
Yves rocher
PUIG
NYX
Diptyque
Molton Brown
levis
Guerlain
Coty-2
loreal-1
Yves rocher
PUIG
NYX
Diptyque
Molton Brown
levis
Guerlain
Coty-2
loreal-1
Yves rocher
PUIG
NYX
Diptyque
Molton Brown
levis
Guerlain
Coty-2

Bring Clarity and Control to Your Brand Operations

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Instant access to all assets

Visual merchandising teams shouldn’t lose time hunting for the right content. Centralize brand visuals, SKUs, and merchandising assets in one trusted workspace so teams can focus on planning, not searching.

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Always up-to-date, no errors

Outdated assets create confusion and costly mistakes downstream.By working only with the latest approved content, teams reduce version errors and ensure stores receive clear, reliable directives.

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SIMPLICITY AND POWER COMBINED

"IWD is amazing it has a very easy to use platform from uploading my products to downloading product lists. The software has all the functions I need to make my planograms clear and concise."
— Bryan, Visual Merchandiser Specialist
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Tailored assortments by market

Global strategies need local relevance to perform.Adapt assortments by market while maintaining full alignment with brand guidelines and assortment strategy from HQ.

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Seamless team collaboration

Merchandising involves many stakeholders across regions and functions.Bring HQ, regional, and local teams into one shared environment to reduce back-and-forth and accelerate alignment.

Team Collaboration_Directory Groups IWD PLATFORM

You Know Your Needs. We’ve Built for Them

sku fast track

SKU FAST TRACK

Bulk import SKUs faster

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ASSET VAULT

Centralize all merchandising assets

smart asset search

SMART ASSET SEARCH

Organize assets with clarity

smart folder

SMART FOLDERS

Find assets instantly

market tags

MARKET TAGS

Control visibility by market

SEE ALL FEATURES

With IWD Platform, customers experienced these results

By centralizing validated visuals and fixtures, you eliminate in-store inconsistencies

30% fewer execution errors

That time can be reinvested in higher-value activities like analysis, local adaptation, or innovation.

Up to 40% time saved

Teams are more likely to reuse existing visuals and fixtures when they’re easy to find and always up to date.

+25% in asset reuse

New from IWD

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