“We have been using the DISPLAY and NETWORK tools for many years now, and they are perfectly suited to the cosmetics sector because they allow easy data exchanges, especially photo databases, with certain brands.The IWD teams were able to satisfy our request for specific analyses for a retailer like NOCIBE. From the production of planograms, to the communication of guidelines and data extraction for our analyses, their tools are essential for us to make the right decisions.”
Eric Mouquet / Merchandising Director / Nocibé /
DISPLAY & NETWORK
One of the main challenges remains the planograms creation workload that has to be done while defining the best merchandising strategy.
DISPLAY plays a key role in creating the merchandising strategy as it provides insights to manage stocks and data to analyze volumes, margins and brand performance. It’s an easy-to-use tool for making merchandising recommendations to the selective brands Nocibé works with.