How it works? The IWD SaaS Platform is your visual Merchandising toolbox. It's designed to manage your merchandising cycle and strengthen your retail operations. With an array of features, it helps you organize your product catalog, create retail recommendations that closely mirror real-world environments, and foster seamless collaboration among teams. It incorporates sales and space data, enabling informed decision-making for your retail operations.
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Vans
“This has been instrumental in giving our team time back to refocus our attention on other key areas of the business and visual merchandising/marketing functions. We now merchandise each month through the IWD platform and utilize many of it’s functionalities to aid in the creation of our floorset documents.”
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PATAGONIA
“After learning the program with the support of the training team I found it easy to use and helpful in my role. The program allowed for more accuracy and realistic views of the store layout and can be shared with staff to easily make merchandising changes.”
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AVON
“We were doing planograms in Excel. It was very complicated to visualize the implementation as it was text-only! Thanks to IWD, customer shopping experience has been enhanced, visual merchandising processes has been simplified while ensuring staff efficiency and it helps increase sales offtake in face care and fragrance products.”
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SAJE
“We can visually communicate with other departments within the organization. This has given us the ability to clearly represent the in-store experience, ultimately leading to a more cohesive rollout for our retail teams. Their feedback has been incredible. They love the clarity and simplicity of the directions we are now able to provide.”
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ESTEE LAUDER COMPANIES CANADA
“A great tool for Visual Merchandising! IWD is a great tool that we use daily within our VM team. It allows us the flexibility to focus on our day to day, and make the right business decisions for the brands we work with. The accuracy in terms of measurements and scale is reassuring when we're planning planograms and in store displays for multiple brands.”
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JOE FRESH
“With the help of IWD Solution, we were able to use our time more efficiently so instead of spending that time in the lab, we're able to merchandise the store virtually. So we went from 11 directives per month to 57 directives per month. ”
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Centralize all brand assets
Add all necessary assets, including marketing and promotional material to your product catalog. Allocate content to chosen markets and stores.
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Create 2D-3D guidelines easily
No matter what industry you’re in: luxury, accessories, shoes, food & beverage, or any other, create planograms with standard 2D linear shelving or complex fully modeled 3D stores.
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Implement stores accurately
Use planograms to present your brand’s offer and negotiate the optimal retail space for sell-in with clients.
Associate guidelines to POS allowing stores to access the locally-adapted instructions.
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View entire retail network
Visualize all your stores or get one store’s details: guidelines, inventories, photos, floor plans, store staff, previous visit reports, etc. Collect a wide variety of data: activity reports, shelf-space surveys, fixture inventories, maintenance or stock shortages.
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Receive feedback from the field
Develop a secure two-way collaboration by exchanging messages, photos, and surveys with your head office.
Optimize time and reduce costs by streamlining communications on one merchandising platform.
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Analyze sales performance
Use sales data and analytics to plan your next campaigns, make accurate forecasts and impact customers’ basket size.
Efficiently and effectively develop strategies that enhance your brand visibility on the market.
