“Thanks to IWD we took a 10-year leap forward in the professionalization of our sell-out forces and perfumery field sales.
A field where strong competition forces us to measure our exhibition quality every quarter.”
PAOLO GALIMBERTI / RETAIL DIRECTOR AT L’ORÉAL DIV. LUXE ITALIA AND RETAIL OPERATION DIRECTOR AT L’ORÉAL ITALIA
REDUCE THE NUMBER OF TASKS
The objective has been to reduce the number of redundant emails and pictures and to create a unique repository where sales force can retrieve all the information of our brands.
NETWORK, a POWERFUL NEGOTIATIONS TOOL
For several years, IWD solution has been the most powerful negotiating weapon to gain SOS where it is not expressed according to our SOM.
Last but not least, IWD library enables us to share the display quality, update it with new product launches and compare thousands and thousands of real time photos from our POS.