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THE VM SUITE, AUGMENTED

AI is making its way into the VM Suite, designed to help visual merchandising teams work faster, make smarter decisions and connect every guideline more closely to business performance.

The first intelligent features arrive Summer 2026, with more to follow.

 

Learn more
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Export Control

Faster guideline

Export Logic

Smarter Assortments

Market Instruct

stronger store execution

Create smart planograms now

AI, BUILT INTO THE IWD WORKFLOW

AI built into every step of the workflow learning from real performance and demand signals as products are selected, placements refined, and guidelines created. The more it's used, the sharper it gets.

1

Content integration

AUTO CONTENT INTEGRATION

Content Integration is fully automated and fully in your hand. Import catalog easier, faster, flexibly.
- 2D → 3D automatically: turn flat 2D images into 3D with AI.
- 3D Objects directly imported: shoes, bags, beauty & cosmetics

AUTO CONTENT INTEGRATION
2

Smart catalog

STOP SEARCHING. START BUILDING.

lWD AI looks at what's on your Guideline and suggest items that fill the gaps.
- Space to fill: Find what fits — even a 4 cm gap.
- Decision Maker: combine launch, packaging, price and fixture constraints.

SMART CATALOG STOP SEARCHING START BUILDING
3

Guideline Advisor

OPTIMISE PRODUCT PLACEMENT WITH AI

Guideline Advisor brings real-time intelligence inside the editor, while the layout is actually being built.
- Analyse performance at SKU & shelf level.
- Detect underperforming layouts.
- Surface placement opportunities from real sales data.
- Advice on improving the Guideline Performance.

OPTIMIZE PRODUCT PLACMENT AI
4

Guideline Creator

GENERATE GUIDELINES IN SECONDS

Guideline Creator generates a complete, store-specific guideline from a simple brief, ready to review and refine.
- Input: purpose, market, categories, fixtures.
- Output: complete layout with optimal product selection and placement.
- Adapt your Cluster Guideline to each store or market

PLANOGRAM BUILDER IA
5

AI-ENHANCED IMAGERY

UPGRADE PLANOGRAM

Floor-ready renders, straight from the planogram.
- No additional production step or external tool required.
- Same visual standard across every market and store.

START ORGANISING NOW
ENHANCED IMAGE IA

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