IWD x BRITISH AMERICAN TOBACCO
British American Tobacco donne UN nouveau souffle à son réseau de points de vente
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
CHALLENGE
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
Chez British American Tobacco, le partage des informations échangées en grande quantité par e-mail ou SMS entre le siège et le terrain était auparavant chaotique et difficile à centraliser. Ils recherchaient donc une solution leur permettant de saisir ces informations de manière structurée et de les partager instantanément à leur centaine de magasins dans le monde.
BRITISH AMERICAN TOBACCO
IWD est un formidable outil pour saisir, classer et partager des informations terrains.
Alberto Henao Lafaurie
BUSINESS DEVELOPMENT ANALYST /GLOBAL TRAVEL RETAIL / BRITISH AMERICAN TOBACCO
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
SOLUTION
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
IWD a permis aux équipes de BAT de créer une base de données claire et complète de leur réseau de distribution.
Il leur est désormais possible de stocker et de partager des informations détaillées sur les marques, des rapports d’activités ou encore des planogrammes. Ainsi, grâce à IWD, les collaborateurs de BAT visualisent en un clin d'œil ce qu’il se passe sur le terrain.
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.